Laptops as Fishing Rods?
What’s the one thing developing countries need to succeed? When first asked this question I would be likely say the infrastructure to secure food, water, and shelter. After more consideration,...
View ArticleNielsen Challenging Consumer Segment Biases: Crazy or Right On Target?
Nielsen, one of the advertising industry’s oldest and most respected research companies, is taking consumer marketers to task by challenging them (and us) to rethink the old belief that marketing to...
View ArticleWhere is Your Customer in the Social Media Space?
It can sometimes seem as if all but the most extreme Luddites amongst us spend all day, every day, online using one or more social media channels. Then I’ll be reminded again that isn’t so when savvy,...
View ArticleSoaps: Losing an Audience and Longtime Staple of Daytime TV
For several years, there have been numerous reports predicting the end of the soap opera genre. At least one nail has been added to the soap opera genre coffin annually since 1997, with the...
View ArticleAnalog Searching: Lessons from the Card Catalog
Card Catalogue, circa 1967 I remember the days (does that make me old? I never thought I’d start a sentence that way…) when searching for something in a library meant a visit to the card catalogue....
View ArticleCustomer Reviews, Santa and Christmas Presents
I confess, I’m a research junkie, particularly when it comes to shopping. So reading endless customer product reviews is right up my alley. That’s just one of the reasons why I found a recent article...
View ArticleMen Like Causes Too
Cause marketing has traditionally been a program strategy reserved primarily to reach women, and more recently, Millennials. However, results from the new Cause Survey from PRWeek/Barkley indicates...
View Article5 Ways to Research Your Potential Customers
Although everyone tells you that you need to research your potential customers, no one tells you much about how to do it. Whether you are in a smaller organization or at a larger company, you need...
View ArticleMeet Your Followers
I recently just went on vacation to the coast of North Carolina for five days. Being a product of the tri-state area (New Jersey) and living in New England for the last five-plus years, it’s safe to...
View ArticleSearch and Email Still Above Social Media
In August 2011, the Pew Internet Project released findings from their May 2011 Internet Survey that found 92% of online adults use two online features: email (61% on an average day) and search engines...
View ArticleCustomer research: Marketing takeaways from the grocery store
Customer research is unlikely to reveal this truth to you: I’m not a shopper. I find the experience quite exhausting. When I have to shop, I like it to be as quick and painless as possible. So I go...
View ArticleDon’t Worry, Be Happy: Matching Messages to Mood
A good friend and neighbor just happens to be an applied mathematician interested in modeling a variety of physical, biological, and social phenomenon (he’s a super smart guy). Much of his work with...
View ArticleHow to Find Your Customers in the Social Media Space
Three years after my first look at the question of where to find your customers in social media, I have a pleasant surprise for you: There is good news on this front. While changes made by social media...
View ArticleHow NOT to Use Customer Demographics in Your Marketing
by Pat HeffernanYes, you read that correctly: How NOT to use customer demographics in your marketing. Under pressure to avoid making decisions based on intuition or hunches, small businesses and...
View ArticleSocial Media Use by Tweens and Teens
While we often write about social media in this blog and how businesses and organizations can use it strategically as part of an integrated marketing plan, it’s not often first-hand field research on...
View Article5 Ways to Research Your Potential Customers [Update 2011-6-16 post]
Everyone tells you that you need to research your potential customers, but no one tells you much about how to do it. Whether you are in a small organization or at a large company, you need good...
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